Shopify Review [2022]: Why It’s The Top eCommerce Platform

Last Updated on August 5, 2022 by Harrison Brown

During the pandemic, Americans started over 2.8 million micro-businesses, turning their passions into profits and becoming their own bosses in this process. Looking to start your own? Increase your small business's online presence? Take advantage of digital marketing tools to connect with customers? Whether you’re a new entrepreneur or a seasoned small business owner, Shopify may be the platform for you. In this in-depth Shopify review, we’ll take a look at the tools and services that the platform offers to help you determine whether it’s the right place for you to help your e-commerce operation take off.

Shopify Hero Image

What is it?

What is Shopify?

Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, an easy-to-use checkout process, and a wide range of features. Shopify is the top eCommerce platform because it is user-friendly, has a wide range of features, and is trusted by businesses of all sizes.

Pros & Cons

Pros and cons of Shopify
Pros
  • Wide array of sales channels
  • Extensive app store with 1,000s of apps
  • Range of plans allowing for scalability
  • 24/7 customer support
  • Sell around the world in every major currency
Cons
  • Interface could be more intuitive
  • Relatively high transaction fees if you don't use Shopify Payments
  • Costs add up between third-party apps

Why should I use it?

Why Should I Use Shopify?

In 2021, e-commerce made up nearly one-fifth of all retail sales, and that number is only expected to keep growing. The COVID-19 pandemic, the ease of online shopping, and the flexibility offered by digital marketing have made e-commerce a booming business, and Shopify’s goal is to help independent business owners be successful in their ventures. Shopify offers a four-step process to get your business up and running, with tools to:

  1. Start
  2. Sell
  3. Market
  4. Manage

Pricing

How much does Shopify cost?

Shopify offers 3 major pricing tiers:

  • Basic ($29/month)
  • Shopify ($79/month)
  • Advanced ($299/month)

Here’s how the different plans stack up:

Basic ($29/month)Shopify ($79/month)Advanced ($299/month)
Online store with unlimited productsYesYesYes
Number of admin accounts2515
Shipping discountUp to 77%Up to 88% + USPS Priority Mail Cubic® pricingUp to 88% + USPS Priority Mail Cubic® pricing
Online credit card rates2.9% + 30¢ USD2.6% + 30¢ USD2.4% + 30¢ USD
In-person credit/debit card rates2.7% + 0¢ USD2.5% + 0¢ USD2.4% + 0¢ USD
Tools for POS (point of sale)YesYesYes
Tools for international businessYesYesYes
Shopify also offers the Shopify Lite plan for those just looking to add products and a method for accepting credit card payment to existing blogs and websites. And the best part: it’s just $9!

Features

Shopify features

Shopify Features

Shopify is the top eCommerce platform for a reason. It offers users everything they need to create a professional online store at an affordable price. Some of its key features include:

Abandoned cart recovery

Shopify's abandoned cart recovery feature is one of the many reasons it's the top eCommerce platform. It allows store owners to recover lost sales and boost their bottom line. According to a recent e-commerce study by Baymard, on average, roughly 70% of all potential customers abandon their cart while checking out.

Shopify Abandon Cart Sequence

To combat this high number, Shopify provides some amazing features to help recover and convert these people into paying customers. Some of these tools include:

Emails

Shopify allows store owners to send automatic emails to customers who have abandoned their carts. These emails are customizable and can be used to offer discounts or promotions.

Push notifications

Another way Shopify helps store owners recover lost sales is through push notifications. These are sent to customers who have allowed in-app notifications on their mobile devices. These notifications remind customers of the items they left in their cart and provide a link to finish their purchase.

Retargeting advertisements

Shopify also allows store owners to retarget potential customers with ads. These ads follow customers around the web and remind them of their abandoned cart. This form of recovery is one of the most effective ways of turning potential customers paying ones.

Coupon codes

Coupon codes are a fantastic way to promote discounts and special offers on your products. They can be used to encourage customers to buy more, try a new product, or come back to your store. You can create different types of coupons, such as:

  • Percentage-based discounts – i.e. 10% off the order total
  • Fixed amount discounts – i.e. $10 off the order total
  • Free shipping – i.e. offer free shipping when the order is above $50.00
Shopify Coupon Code Creation

Each type of discount provides value to your customer, but it's important for you to effectively choose one that meets your business needs while still satisfying the customer.

Customer profiles

You can track the behavior of each customer and know what they're looking for. It's important to understand their needs, wants, buying habits, and preferences. This allows you to give them a personalized experience every time they visit your store which makes it more likely for them to convert. Additionally, one of the most effective ways to increase sales is to have repeat buyers, and this is much easier to do when you can provide your customer with a personalized experience while saving their important information like their address, billing information, and previous orders.

Shopify's Facebook integration

Shopify's native Facebook integration is one of the many reasons it's the top eCommerce platform. It allows store owners to create a Facebook shop and sell their products on the world's largest social media platform. This is a great way to reach a larger audience and boost sales. To enable this integration, you must first connect your Shopify account to your Facebook page by going to Settings > Sales Channels > Add Sales Channel > Facebook. Once this is enabled, Shopify will automatically update any information you add to your store to Facebook, which will allow you to sell your products on different sales channels much easier.

Shopify's SEO tools

Shopify provides store owners with all the tools they need to optimize their websites for search engines. This is important because it allows you to reach a larger audience and increase your chances of making a sale. Some of the SEO features that Shopify offers include:

  • Auto-generated canonical tags-
  • Auto-generated sitemap
  • Auto-generated Robots.txt file
  • Meta-data for each product

Additionally, Shopify offers many different third-party apps that are free in its app store to add additional SEO capabilities to help you optimize your store.

Dynamic shipping prices

Shopify also offers dynamic shipping prices, which means that the shipping cost for each order is automatically calculated based on the customer's location. This is a great feature because it allows you to provide accurate shipping costs to your customers without having to manually calculate them yourself every time there is a new order.

Mobile optimized storefront

Shopify's storefront is mobile-optimized, which means that it looks great on all devices. This is important because more and more people are using their mobile devices to shop online. Additionally, mobile-optimized websites load faster and are easier to navigate, which makes it more likely for customers to purchase from your store. With mobile traffic accounting for more than half of all internet traffic, it's important to have a mobile-optimized store that looks and works great on all device types.

How to sign up

How do I sign up for Shopify?

Signing up for Shopify is easy and fast. It will take around 2 minutes and you don't need to enter any credit card information since you will get a 14-day free trial!

Total Time: 2 minutes

Visit the official Shopify website

Shopify Sign Up Page

Answer a few short questions to help Shopify personalize your user experience.

Help Shopify personalize your experience by answering some short questions that will ensure you are given the right tools for your business to succeed. Shopify Onboarding Sequence

You’re ready to build your store!

Once you answer a few simple questions, you will be presented with your admin panel where you can create products, monitor sales, edit the website design, and so much more! As you develop your store and begin accepting payments, you will need to provide Shopify with tax information for legal purposes.Shopify Backend Home Page

Free trial

Does Shopify have a free trial?

Currently, Shopify offers a free 14-day risk-free trial, which does not require a credit or debit card. This is great for those who are uncertain about whether they want to commit to the platform. If you want to claim your free 14 day free trial click the link here below.

Get a risk-free 14 day free trial when you sign up for Shopify today!
We may receive compensation if you sign up with links on this post

How to sell your product

How to start your business on Shopify

Finding a product

To make a successful Shopify store, the first thing you’re going to need is a good product. On the Shopify App Store, an exclusive marketplace full of add-ons and tools, you will find a number of apps to help you pick the right product. If you want to dropship, or sell goods to consumers without ever physically possessing them yourself. Some of the top apps for dropshipping include Oberlo, Printful, and Spocket.

Shopify App Store

Branding

Branding is a crucial part of every successful enterprise. It will help you create a unique identity for your business that customers will want to keep coming back to. Shopify has multiple features to help you build an iconic brand including a business name generator, a logo creator, and automated web domain setup. There’s also a theme library with 9 free themes, 50+ paid templates for every industry, and the ability to customize every aspect of your website by using drag-and-drop tools or directly editing code.

Make your first sale

How to make your first sale on Shopify

Once you have the basics of your product and brand set up, you have an important decision to make: create an online store, use point of sale, or both?

Whichever option you choose, Shopify has tools to make the process straightforward and intuitive.

Online store

After finding a product and building a brand, you’re almost ready to begin making sales. Shopify provides solutions to all of the little nitty-gritty problems that come up in this stage of your business, including accepting Visa, MasterCard, American Express, and Discover cards in a sleek and efficient checkout model that has already processed over $100 billion in sales.

Shopify also includes features to help you maximize your online sales including lost cart recovery emails to customers who never quite pulled the trigger on their purchase, a “buy button” that can be placed on blogs and websites, and support for international commerce including 50+ languages and all major global currencies. 

In the age of social media, maximizing your sales means taking advantage of multiple sales channels, and Shopify has the infrastructure to help you do just that. From Instagram and Facebook to TikTok, Google, and eBay, Shopify provides support for selling on these platforms that can help you grow your customer base significantly.

Point of sale (POS) system

Accompanying your online store with a physical Point of Sale can be a great way to connect with customers, and Shopify has all of the tools to make this process as frictionless as possible. Whatever your sales model, Shopify has state-of-the-art POS to help maximize revenue, whether customers want to shop in person and buy online, shop online and pick up in store, or buy online and receive their product in the mail. You can also set up returns with the click of a button

The POS software can be downloaded on any device, and Shopify sells hardware such as a retail stand and card reader that can help make your in-person sales even more effective.

Shopify Point Of Sale Systems

The Shopify POS Lite software is included with all Shopify plans and provides in-person credit card rates starting at 2.4% + 0¢ USD, mobile POS, and customer profiles.

For an extra $89/month, you can upgrade to Shopify POS Pro, which will enable you to bring on unlimited staff and registers and provide you with analytics to help optimize your inventory management and in-store experience.

How to market your business

How to market your business with Shopify

Once you’re making sales, the most important thing is expanding your customer base and gaining brand recognition. How do you do that? Good marketing.

With Shopify, all the marketing tools you need are in one place as you look for new customers, create campaigns, and then use analytics to determine what’s working and what’s not.

Effective marketing campaigns

The first step in any successful campaign is finding the right audience, and Shopify’s audience targeting tools are designed to make sure you’re getting the most out of every dollar you spend on advertising. Shopify provides a suite of services including SEO tools and customer groups formed using customer segmentation to help you isolate your best potential audience.

Then you can use the following fully integrated platforms below to promote and advertise your products or services.

Facebook Advertising
Google Shopping
Email marketing

Facebook is the largest social media platform in the world with over two billion monthly active users. This makes it a great place to market your brand and reach a large audience. Additionally, Facebook allows you to target your ads to a specific audience, which makes it more likely that they will be interested in what you're selling.

Google Shopping is a great way to reach potential customers who are searching for products that you sell. When someone searches for a product on Google, your ad will appear in the search results with an image, price, and description. This is a great way to get your product in front of potential customers who are already interested in what you're selling.

Email marketing is a great way to reach your existing customers and promote new products. You can add a sign-up form to your store to collect emails, or you can use a third-party email marketing service like MailChimp. Once you have a list of emails, you can send out regular newsletters, coupons, and announcements to your subscribers.

Once you've created your ads on these platforms, Shopify provides the tools for automating workflows, so you can make sure your ads are reaching the right people at the right time without having to be directly involved and constantly monitoring your advertisements.

Understanding your analytics

Anyone who knows the first thing about marketing knows that rule number #1 is to listen to the customer. Figuring out what customers like and don’t like means using insights to see how your campaigns are doing and A/B test marketing strategies. Shopify provides a dashboard that allows you to track insights and view your performance across multiple campaigns. This data can then be used to build stronger relationships with customers through automated and personalized messages and a tool called Shopify Email that helps streamline the process of sending out email communication.

Shopify Analytics

Finances

With Shopify Payments, you can manage money coming and going out. On top of this, all Shopify users are eligible to apply for the Shopify Balance card, which allows you to get paid faster than a traditional bank card and provides exclusive cash back opportunities when you make purchases within the Shopify ecosystem. Shopify Capital provides easy access to the funding you need to grow your business, whether you are seeking to expand payroll, inventory, or marketing.

How it compares

Shopify Vs. competitors
Pros
Cons
Shopify Logo
Shopify
SIGN UP
Pros
– Free 14 day trial
– 1,000s of unique apps to boost sales
– Very easy to design beautiful stores
Cons
– Difficult to scale internationally due to poor multi-currency support
– Transaction fees apply if you do not use Shopify Payments
BigCommerce Logo
BigCommerce
SIGN UP
Pros
– Free 15 day trial
– Many ready out-of-the-box features that don't require additional apps
– No transaction fees
Cons
– Not as much theme variation as Shopify or Squarespace
– Advanced features may require some coding skills
– There are limits on annual sales
Squarespace Logo
Squarespace
SIGN UP
Pros
– Free domain name with purchase of e-commerce plan
– No sale limits for any plan
Cons
– Higher pricing than Shopify & BigCommerce
– Templates are somewhat limiting for customization
– Few payment options for your customers

Bottom line

Shopify bottom line
9.3Expert Score
Our top e-commerce software choice

Whether you are still coming up with your million-dollar idea, trying to expand your brick-and-mortar operation’s online presence, or seeking to grow an already-successful e-commerce venture, we here at SmartWealthTrends believe that Shopify is a great choice. From theme building to social media marketing and keeping on top of your finances, Shopify has intuitive and effective tools for managing nearly every aspect of your business.

FAQ

Shopify FAQ

Is Shopify legit?

Shopify is one of the most popular eCommerce platforms on the market today. With over 2.1 million daily active users, Shopify is the most used e-commerce development platform right now.

Is Shopify safe?

Shopify is a platform that is trusted by some of the biggest brands in the world. So, when it comes to safety, Shopify uses some of the highest-level, military-grade encryption to keep your customer's information safe and secure.

Is Shopify worth it?

Shopify is definitely worth it! With its ease of use, scalability, and features, Shopify is perfect for businesses of all sizes. Plus, with its 24/seven support, you can rest assured that someone is always there to help you if you have any questions or need assistance.

Is MyShopify the same as Shopify?

MyShopify is the back-end platform that powers Shopify. So, while they are different platforms, they work together to provide you with the best eCommerce experience possible for you the business owner and your customers.

Is Shopify good for small business?

Absolutely! Shopify is perfect for small businesses as it is easy to use, has no transaction fees (When using Shopify Payments), and comes with 24/seven support.

Is Shopify good for beginners?

Shopify is an intuitive eCommerce software that helps small businesses create online stores with ease with no coding experience required.

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